Saturday, January 07, 2006

Things They Don't Teach You in School, Part 3: Video

VIDEO
It is one of the biggest electronic product sectors in the world and it is getting bigger every day. It is also one of the most complex. Yet, what schools actually teach video in any form or fashion? None that I know of. I would love to hear from any of you who actually do teach TV, video or anything like it.

Four recent events got me to thinking about the dearth of video instruction. First, I just finished updating the chapter on Television in my McGraw Hill textbook. I updated it last about 3 years ago, but the content was already out of date. The bulk of the chapter covered the usual NTSC TV standards from the 50s and 60s. I had to add all the latest info on digital TV and HDTV. Satellite TV is digital as it the high definition programs you get on some of your cable subscriptions. The over-the-air HDTV is in most cities know but few watch it. But its popularity is growing. There is also IP TV, that is, TV over the Internet soon to be offered by your telephone company. And there are lots of new services beginnning to offer TV over cell phones. They handsets are not yet available but they are on the way. Europe already has digital TV with their digital video broadcast (DVB) standard and all its related variations. The US is behind both Europe and Asia in digital TV. As I was updating my chapter with all this good new stuff, I had to ask the question: who actually teaches this stuff? My answer is, probably no one in a community college. Why?

Another event was the Xmas selling season. Large screen TV sales boomed. Prices of plasma, LCD, DLP and other big screens have plummeted making them highly desirable comsumer produts, at last. Do you have one? Do you know how it works or even how to hook one up?

Third, the Consumer Electronics Show (CES) this past week in Las Vegas was heavily focused on video, HDTV, DTV and all other related items. Big screens, TV on cell phones, wireless video, BlueRay or HD-DVD video recording formats, and so on. I have also, as a result, been bombarded with press releases from chip companies offering all the latest digital video and TV products. I will be writing about them for my magazine Electronic Design. It is a HOT topic.

Fourth, a friend of mine recently called me and asked me where he could find a good video technician. He is a video producer and runs a studio where he makes promotional videos, instructional videos, and special TV programs for PBS. He says that his long time tech quit to go else where and he has not been able to find one. The ads have not brought one response and the local community college says they don't teach that. So where does an employer go to find a good tech who knows about cameras, recorders, mixers, special effects, titlers, and all the audio stuff that goes along with it?

The video field is growing and offering jobs to techs interested in TV and video. Recent articles talk about Circuit City and Best Buy who cannot find techs or technical savvy sales persons for sellling, installing and repairing HDTV and surround sound systems. But video is not one of those fields where hundreds or thousands techs are needed immediately. The overall need is small but still there. It is like most other electronic tech jobs these days. Lots of different ones in low volume. Just because the need is less does that mean we don't support or teach that specialty? I hope not.

All it would take is one or two good courses to teach this video as a specialization in any AAS electronic degree. For a few thousand bucks and some donations you could set up a lab.

Just a thought. One more way to justify and save our programs.

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